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Resume

Resume

Pham Hong Phuc

Pham Hong Phuc

Phuc Pham

Male, 1997

Male, 1997

Product Designer

Product Designer

About

About

For about 5 years designing UX in Bestay, Finhay, ColorME & GemCommerce, I have realized that the goal of every design is to solve problems for those who need them. They could be my end-users, my businesses, or even my own colleagues.

The most challenge of a UX Designer is determining the solutions that is appropriate for the context of end-users, business, and the market. To achieve this, profound understanding of any relevant aspect is immensely valuable.

For about 5 years designing UX in Bestay, Finhay, ColorME & GemCommerce, I have realized that the goal of every design is to solve problems for those who need them. They could be my end-users, my businesses, or even my own colleagues.

The most challenge of a UX Designer is determining the solutions that is appropriate for the context of end-users, business, and the market. To achieve this, profound understanding of any relevant aspect is immensely valuable.

Design beloved products and help users improve their lives. 🙌

For about 5 years designing UX in Bestay, Finhay, ColorME & GemCommerce, I have realized that the goal of every design is to solve problems for those who need them. They could be my end-users, my businesses, or even my own colleagues.

The most challenge of a UX Designer is determining the solutions that is appropriate for the context of end-users, business, and the market. To achieve this, profound understanding of any relevant aspect is immensely valuable.

Design beloved products and help users improve their lives. 🙌

For about 5 years designing UX in Bestay, Finhay, ColorME & GemCommerce, I have realized that the goal of every design is to solve problems for those who need them. They could be my end-users, my businesses, or even my own colleagues.

The most challenge of a UX Designer is determining the solutions that is appropriate for the context of end-users, business, and the market. To achieve this, profound understanding of any relevant aspect is immensely valuable.

Design beloved products and help users improve their lives. 🙌

Experience

Experience

ColorME

May 2021 - Now

Head of UX/UI Department

Directly instruct UX/UI Design to 400+ students.

Manage a team of 10 members, including Product Designers, UX Researchers, and Graphic Designers, to deliver the learning experience.

Draft curriculum for 02 courses: Basic UI Design & Advanced UX/UI Design.

Standardize the department operational process, lead to an 80% reduction in the effort required to run the classes.

ColorME

May 2021 - Now

Head of UX/UI Department

Directly instruct UX/UI Design to 400+ students.

Manage a team of 10 members, including Product Designers, UX Researchers, and Graphic Designers, to deliver the learning experience.

Draft curriculum for 02 courses: Basic UI Design & Advanced UX/UI Design.

Standardize the department operational process, lead to an 80% reduction in the effort required to run the classes.

ColorME

May 2021 - Now

Head of UX/UI Department

Directly instruct UX/UI Design to 400+ students.

Manage a team of 10 members, including Product Designers, UX Researchers, and Graphic Designers, to deliver the learning experience.

Draft curriculum for 02 courses: Basic UI Design & Advanced UX/UI Design.

Standardize the department operational process, lead to an 80% reduction in the effort required to run the classes.

GemCommerce

June 2023 - May 2024

Product Designer

Execute Competitive Research to design Sales Funnels, assisting users in boosting Revenue & AOV.

Execute Competitive Research to establish Auto-save & Version history, ensuring data protection for 500K+ pages.

Define keywords for 200+ Sections & Templates to optimize search engine performance in the Library v7.

Optimize Design System 2.0 to save 50% of UI design time and feature development in the Editor v7.

Utilize insights into customers, businesses, and technology to craft the most compatible solutions.

GemCommerce

June 2023 - May 2024

Product Designer

Execute Competitive Research to design Sales Funnels, assisting users in boosting Revenue & AOV.

Execute Competitive Research to establish Auto-save & Version history, ensuring data protection for 500K+ pages.

Define keywords for 200+ Sections & Templates to optimize search engine performance in the Library v7.

Optimize Design System 2.0 to save 50% of UI design time and feature development in the Editor v7.

Utilize insights into customers, businesses, and technology to craft the most compatible solutions.

GemCommerce

June 2023 - May 2024

Product Designer

Execute Competitive Research to design Sales Funnels, assisting users in boosting Revenue & AOV.

Execute Competitive Research to establish Auto-save & Version history, ensuring data protection for 500K+ pages.

Define keywords for 200+ Sections & Templates to optimize search engine performance in the Library v7.

Optimize Design System 2.0 to save 50% of UI design time and feature development in the Editor v7.

Utilize insights into customers, businesses, and technology to craft the most compatible solutions.

Finhay

May 2021 - May 2023

Product Designer

Conduct A/B Testing with 40K+ users for Cash Account, resulting in a 50% increase in monthly conversion rate.

Apply Activity-Centric Design to Gold Trading, leading to a 10% revenue increase and achieving a nearly 100% transaction success rate.

Conduct Interviews & Usability Testing for Personas and features of Stock Trading, leading to a 10% revenue increase.

Optimize the operations of the Product Design Team and establish the Tree Design System, resulting in a 50-80% reduction in UI Design effort.

Finhay

May 2021 - May 2023

Product Designer

Conduct A/B Testing with 40K+ users for Cash Account, resulting in a 50% increase in monthly conversion rate.

Apply Activity-Centric Design to Gold Trading, leading to a 10% revenue increase and achieving a nearly 100% transaction success rate.

Conduct Interviews & Usability Testing for Personas and features of Stock Trading, leading to a 10% revenue increase.

Optimize the operations of the Product Design Team and establish the Tree Design System, resulting in a 50-80% reduction in UI Design effort.

Finhay

May 2021 - May 2023

Product Designer

Conduct A/B Testing with 40K+ users for Cash Account, resulting in a 50% increase in monthly conversion rate.

Apply Activity-Centric Design to Gold Trading, leading to a 10% revenue increase and achieving a nearly 100% transaction success rate.

Conduct Interviews & Usability Testing for Personas and features of Stock Trading, leading to a 10% revenue increase.

Optimize the operations of the Product Design Team and establish the Tree Design System, resulting in a 50-80% reduction in UI Design effort.

Bestay

Jul 2019 - Apr 2021

Graphic & UI Designer

Design UI for 03 products, including a mobile app, web app, and website, for the Bestay system – optimize the reservation & manage of rental accommodations.

Bestay

Jul 2019 - Apr 2021

Graphic & UI Designer

Design UI for 03 products, including a mobile app, web app, and website, for the Bestay system – optimize the reservation & manage of rental accommodations.

Bestay

Jul 2019 - Apr 2021

Graphic & UI Designer

Design UI for 03 products, including a mobile app, web app, and website, for the Bestay system – optimize the reservation & manage of rental accommodations.

Decal4Bike

Jun 2017 - Jun 2019

Graphic Designer

Directly engage with 100+ individual customers each month to transform their requests into decal designs for motorcycles, cars, wall art, etc.

Monitor & review the final printed decals to ensure the closest alignment with customer requirements for the final outcome.

Decal4Bike

Jun 2017 - Jun 2019

Graphic Designer

Directly engage with 100+ individual customers each month to transform their requests into decal designs for motorcycles, cars, wall art, etc.

Monitor & review the final printed decals to ensure the closest alignment with customer requirements for the final outcome.

Decal4Bike

Jun 2017 - Jun 2019

Graphic Designer

Directly engage with 100+ individual customers each month to transform their requests into decal designs for motorcycles, cars, wall art, etc.

Monitor & review the final printed decals to ensure the closest alignment with customer requirements for the final outcome.

Education

Education

Interaction Design Foundation

May 2021 - Now

UX & Product Design

Achieved 10+ UX course certificates including:

  • Conducting Usability Testing

  • Emotional Design - How to Make Products People Will Love

  • Human-Computer Interaction - HCI

  • Data-Driven Design: Qualitative Research for UX

  • User Research - Methods & Best Practices

Interaction Design Foundation

May 2021 - Now

UX & Product Design

Achieved 10+ UX course certificates including:

  • Conducting Usability Testing

  • Emotional Design

  • Human-Computer Interaction - HCI

  • Qualitative Research for UX

  • User Research - Methods & Best Practices

Interaction Design Foundation

May 2021 - Now

UX & Product Design

Achieved 10+ UX course certificates including:

  • Conducting Usability Testing

  • Emotional Design - How to Make Products People Will Love

  • Human-Computer Interaction - HCI

  • Data-Driven Design: Qualitative Research for UX

  • User Research - Methods & Best Practices

Growth Design Program

May 2023 - Jun 2023

Advanced Growth Design

Completed the online learning program tailored for Product Designers aiming to create business impact for both company and product.

Growth Design Program

May 2023 - Jun 2023

Advanced Growth Design

Completed the online learning program tailored for Product Designers aiming to create business impact for both company and product.

Growth Design Program

May 2023 - Jun 2023

Advanced Growth Design

Completed the online learning program tailored for Product Designers aiming to create business impact for both company and product.

Hanoi University of Science & Technology

Aug 2015 - May 2020

Electronics and Telecomunications

Bachelor's Degree. Graduated in May 2020.

Hanoi University of Science & Technology

Aug 2015 - May 2020

Electronics and Telecomunications

Bachelor's Degree. Graduated in May 2020.

Hanoi University of Science & Technology

Aug 2015 - May 2020

Electronics and Telecomunications

Bachelor's Degree. Graduated in May 2020.

Skills

Skills

Industry Knowledge

  • Interaction Design

  • Product Design

  • Growth Strategies

  • UX Design

  • UI Design

  • Usability Testing

  • Presentations

  • Story Telling

Industry Knowledge

  • Interaction Design

  • Product Design

  • Growth Strategies

  • UX Design

  • UI Design

  • Usability Testing

  • Presentations

  • Story Telling

Interpersonal Skills

  • Leadership

  • Team Management

  • People Management

  • Problem-Solving

  • Design Thinking

Interpersonal Skills

  • Leadership

  • Team Management

  • People Management

  • Problem-Solving

  • Design Thinking

Tools

  • Figma

  • Google Workspace

  • Useberry

  • Pitch

  • Zoom

  • Rive

  • ProtoPie

Tools

  • Figma

  • Google Workspace

  • Useberry

  • Pitch

  • Zoom

  • Rive

  • ProtoPie

Industry Knowledge

  • Interaction Design

  • Product Design

  • Growth Strategies

  • UX Design

  • UI Design

  • Usability Testing

  • Presentations

  • Story Telling

Interpersonal Skills

  • Leadership

  • Team Management

  • People Management

  • Problem-Solving

  • Design Thinking

Tools

  • Figma

  • Google Workspace

  • Useberry

  • Pitch

  • Zoom

  • Rive

  • ProtoPie

Contact

Contact

Work profile

Personal profile

Work profile

Personal profile

Work profile

Personal profile