Design engagement-focused experiences for Retail Digital Banking.

Host internal training activities in Design Chapter and mentor junior designers throughout their projects.

Manage a team of 10+ members, including Product Designers, UX Researchers, and Graphic Designers, to deliver learning experience.

Draft curriculum for 03 products: Basic UI Design, Intermediate UX/UI Design, and Advanced Intertaction Design.

Lead the instruction of UX/UI Design for 400+ students in Hanoi.

Standardize the operational process, reducing 80% effort required to manage UX/UI classes.

Execute Competitive Research to design Sales Funnels, assisting users in boosting Revenue & AOV.

Execute Competitive Research to establish Auto-save & Version history, ensuring data protection for 500K+ pages.

Define keywords for 200+ Sections & Templates to optimize search engine performance in the Library v7.

Optimize Design System 2.0 to save 50% of UI design time and feature development in the Editor v7.

Utilize insights into customers, businesses, and technology to craft the most compatible solutions.

Conduct A/B Testing with 40K+ users for Cash Account, resulting in a 50% increase in monthly conversion rate.

Apply Activity-Centric Design to Gold Trading, leading to a 10% revenue increase and achieving a nearly 100% transaction success rate.

Conduct Interviews & Usability Testing for Personas and features of Stock Trading, leading to a 10% revenue increase.

Optimize the operations of the Product Design Team and establish the Tree Design System, resulting in a 50-80% reduction in UI Design effort.

Design UI for 03 products, including a mobile app, web app, and website, for the Bestay system – optimize the reservation & manage of rental accommodations.

Directly engage with 100+ individual customers each month to transform their requests into decal designs for motorcycles, cars, wall art, etc.

Monitor & review the final printed decals to ensure the closest alignment with customer requirements for the final outcome.