Initiated in 2023, User Centrix has been actively advancing standards in mindset and skills within the UX & Product Design field through carefully curated courses tailored for the design community.

Our mentees are from ABBANK, GEEK Up, VNPT-IT, v.v...

Analyze user behavioral data to redesign UX/UI of account registration and identity verification (KYC) flows, resulting in a 50% increase in successful new user registrations and a 20% increase in successful identity verifications.

Conduct search behavior analysis to design a comprehensive in-app search experience across the ONUS platform, including keyword rules, content types, UI states, and interactions, significantly improving the discoverability and accessibility of platform content.

Manage the Internationalization UX Content System (i18n) to enable scalable localization and continuous UX optimization.

Lead recurring UX Research activities, including NPS Surveys, UX Surveys, and Structured Customer Feedback Collection to continuously inform product improvements.

Conduct frequent research during sprints to inform design decisions for the Design Chapter and Retail Tribe.

Design engagement-focused experiences for Retail Digital Banking, including:

• In-app Banner & Notification Center

• Abby Family Banking

• Priority Banking

Host 03 internal workshops in Design Chapter and mentor junior designers throughout their projects.

Manage a team of 10+ members, including Product Designers, UX Researchers, and Graphic Designers, to deliver learning experience.

Draft curriculum for 03 products: Basic UI Design, Intermediate UX/UI Design, and Advanced Intertaction Design.

Lead the instruction of UX/UI Design for 400+ students in Hanoi.

Standardize the operational process, reducing 80% effort required to manage UX/UI classes.

Execute Competitive Research to design Sales Funnels, assisting users in boosting Revenue & AOV.

Execute Competitive Research to establish Auto-save & Version history, ensuring data protection for 500K+ pages.

Define keywords for 200+ Sections & Templates to optimize search engine performance in the Library v7.

Optimize Design System 2.0 to save 50% of UI design time and feature development in the Editor v7.

Utilize insights into customers, businesses, and technology to craft the most compatible solutions.

Conduct A/B Testing with 40K+ users for Cash Account, resulting in a 50% increase in monthly conversion rate.

Apply Activity-Centric Design to Gold Trading, leading to a 10% revenue increase and achieving a nearly 100% transaction success rate.

Conduct Interviews & Usability Testing for Personas and features of Stock Trading, leading to a 10% revenue increase.

Optimize the operations of the Product Design Team and establish the Tree Design System, resulting in a 50-80% reduction in UI Design effort.

Design UI for 03 products, including a mobile app, web app, and website, for the Bestay system – optimize the reservation & manage of rental accommodations.

Directly engage with 100+ individual customers each month to transform their requests into decal designs for motorcycles, cars, wall art, etc.

Monitor & review the final printed decals to ensure the closest alignment with customer requirements for the final outcome.