Profile

Profile

Pham Hong Phuc

Phuc Pham

Male, 1997

Product Designer

Hanoi, Vietnam

About

For 5+ years designing UX in Bestay, Finhay, ColorME & GemCommerce, I have realized that the goal of every design is to solve problems for those who need them. They could be my end-users, my businesses, or even my own colleagues.

The most challenge of a UX Designer is determining the solutions that is appropriate for the context of end-users, business, and the market. To achieve this, profound understanding of any relevant aspect is immensely valuable.

Design beloved products and help users improve their lives. 🙌

#Banking

#Finance

#Education

#eCommerce

#Travel

For 5+ years designing UX in Bestay, Finhay, ColorME & GemCommerce, I have realized that the goal of every design is to solve problems for those who need them. They could be my end-users, my businesses, or even my own colleagues.

The most challenge of a UX Designer is determining the solutions that is appropriate for the context of end-users, business, and the market. To achieve this, profound understanding of any relevant aspect is immensely valuable.

Design beloved products and help users improve their lives. 🙌

#Banking

#Finance

#Education

#eCommerce

#Travel

For 5+ years designing UX in Bestay, Finhay, ColorME & GemCommerce, I have realized that the goal of every design is to solve problems for those who need them. They could be my end-users, my businesses, or even my own colleagues.

The most challenge of a UX Designer is determining the solutions that is appropriate for the context of end-users, business, and the market. To achieve this, profound understanding of any relevant aspect is immensely valuable.

Design beloved products and help users improve their lives. 🙌

#Banking

#Finance

#Education

#eCommerce

#Travel

Experience

ABBank

Aug 2024 - Now

Senior UX Designer

Senior UX Designer

Senior UX Designer

Design engagement-focused experiences for Retail Digital Banking.

Host internal training activities in Design Chapter and mentor junior designers throughout their projects.

ColorME

May 2021 - Feb 2025

Head of UX/UI Department

Head of UX/UI Department

Head of UX/UI Department

Manage a team of 10+ members, including Product Designers, UX Researchers, and Graphic Designers, to deliver learning experience.

Draft curriculum for 03 products: Basic UI Design, Intermediate UX/UI Design, and Advanced Intertaction Design.

Lead the instruction of UX/UI Design for 400+ students in Hanoi.

Standardize the operational process, reducing 80% effort required to manage UX/UI classes.

GemCommerce

Jun 2023 - May 2024

Product Designer

Product Designer

Product Designer

Execute Competitive Research to design Sales Funnels, assisting users in boosting Revenue & AOV.

Execute Competitive Research to establish Auto-save & Version history, ensuring data protection for 500K+ pages.

Define keywords for 200+ Sections & Templates to optimize search engine performance in the Library v7.

Optimize Design System 2.0 to save 50% of UI design time and feature development in the Editor v7.

Utilize insights into customers, businesses, and technology to craft the most compatible solutions.

Finhay

May 2021 - May 2023

Product Designer

Product Designer

Product Designer

Conduct A/B Testing with 40K+ users for Cash Account, resulting in a 50% increase in monthly conversion rate.

Apply Activity-Centric Design to Gold Trading, leading to a 10% revenue increase and achieving a nearly 100% transaction success rate.

Conduct Interviews & Usability Testing for Personas and features of Stock Trading, leading to a 10% revenue increase.

Optimize the operations of the Product Design Team and establish the Tree Design System, resulting in a 50-80% reduction in UI Design effort.

Bestay

Jul 2019 - Apr 2021

Graphic & UI Designer

Graphic & UI Designer

Graphic & UI Designer

Design UI for 03 products, including a mobile app, web app, and website, for the Bestay system – optimize the reservation & manage of rental accommodations.

Decal4Bike

Jun 2017 - Jun 2019

Graphic Designer

Graphic Designer

Graphic Designer

Directly engage with 100+ individual customers each month to transform their requests into decal designs for motorcycles, cars, wall art, etc.

Monitor & review the final printed decals to ensure the closest alignment with customer requirements for the final outcome.

Education

Interaction Design Foundation

May 2021 - Nov 2024

Growth Design Program

May 2023 - Jun 2023

Advanced Growth Design

Advanced Growth Design

Advanced Growth Design

Completed the online learning program of Growth Design tailored for Product Designers aiming to create business impact for both company and product.

Hanoi University of Science & Technology

Aug 2015 - May 2020

Electronics and Telecomunications

Electronics and Telecomunications

Electronics and Telecomunications

Bachelor's Degree. Graduated in May 2020.

Skills

Industry Knowledge

  • Interaction Design

  • Product Design

  • Growth Strategies

  • UX Design

  • UI Design

  • Usability Testing

  • Competition Research

  • Presentations

  • Story Telling

Industry Knowledge

  • Interaction Design

  • Product Design

  • Growth Strategies

  • UX Design

  • UI Design

  • Usability Testing

  • Competition Research

  • Presentations

  • Story Telling

Interpersonal Skills

  • Leadership

  • Team Management

  • People Management

  • Problem-Solving

  • Design Thinking

Interpersonal Skills

  • Leadership

  • Team Management

  • People Management

  • Problem-Solving

  • Design Thinking

Tools

  • Figma

  • Google Workspace

  • Useberry

  • Pitch

  • Zoom

  • Rive

  • ProtoPie

Tools

  • Figma

  • Google Workspace

  • Useberry

  • Pitch

  • Zoom

  • Rive

  • ProtoPie

Industry Knowledge

  • Interaction Design

  • Product Design

  • Growth Strategies

  • UX Design

  • UI Design

  • Usability Testing

  • Competition Research

  • Presentations

  • Story Telling

Interpersonal Skills

  • Leadership

  • Team Management

  • People Management

  • Problem-Solving

  • Design Thinking

Tools

  • Figma

  • Google Workspace

  • Useberry

  • Pitch

  • Zoom

  • Rive

  • ProtoPie

Contact

Work profile

Personal profile

Work profile

Personal profile

Work profile

Personal profile

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